Hot Takes

1. In the Beginning
   My story began in 2007 when I wrote a novel to learn how to podcast for my day job.
2. What Is Marketing
   So many writers hate marketing but what they're doing isn't marketing.
3. Priming the Pump
   Everybody starts at zero. The trick is to not stay there.
4. By the Numbers
   How much does it really cost to self-publish? Less than you may think.
5. Interaction, Engagement, Influence
   One of these is not like the others.
6. Very Superstitious
   Want more reviews? Stop being superstitious about how to get them.
7. A Bucket of Pennies
   Amazon isn't just the company name. It's their business model.
8. About the Algorithms
   Perhaps the algorithms aren't what they seem.
9. Practice Makes Perfect
   Simple repetition only makes bad habits harder to break.
10. All In Or Wide
    It's not a one-size-fits-all question. Some things to consider.
11. Finagling Finance
    Covers and editing aren't your only expenses. Infrastructure matters.
12. Email Listservs
    A vital piece of your sales and promotion.
13. Wagging the Long Tail
    A discussion of the ACLS writer earnings study from 2022.
14. Disrupt This
    A lot of people believe Amazon disrupted publishing. It didn't.
15. Polly Wanna Cracker
    Parrots don't buy crackers. Neither do most of your followers.
16. A Rising Tide
    What can we do about author earnings?
17. Climbing the Long Tail: Stage 1
    A blue print for moving up the earnings curve.
18. Climbing the Long Tail: Stage 2
    Going from hobby to vocation. How far do you want to go?
19. Face To Your Audience
    If you want readers, stop writing to writers.
20. A Few Notes on Discoverability
    Stop trying to get your book discovered.
21. Mango At The Hardware Store
    Why SEO doesn't matter if you're optimizing the wrong search.
22. Networked Economy
    We have the world at our fingertips and allies around the globe.
23. Publishing: A Glossary...
    You keep using that word. I do not think it means what you think it means.
24. Art of the Schmooze
    Hate to mix and mingle? Try these simple tips to smooth your schmooze.
25. Abandonment Issues
    Think of the readers.