Table of Contents
2024-08-25
- In the Beginning My story began in 2007 when I wrote a novel to learn how to podcast for my day job.
- What is Marketing? So many writers hate marketing but what they're doing isn't marketing.
- Priming the Pump Everybody starts at zero. The trick is to not stay there.
- By the Numbers How much does it really cost to self-publish? Less than you may think.
- Interaction, Engagement, Influence One of these things is not like the others.
- Very Superstitious Want more reviews? Stop being superstitious about how to get them.
- A Bucket of Pennies Amazon isn't just the company name. It's their business model.
- About the Algorithms Perhaps the algorithms aren't what they seem.
- Practice Makes Perfect Simple repetition only makes bad habits harder to break.
- All-in Or Wide? It's not a one-size-fits all question. Some things to consider.
- Finagling Finance Covers and editing aren't your only expenses. Infrastructure matters.
- Email Listservs A vital piece of your sales and promotion.
- Wagging the Long Tail A discussion of the ACLS writer earnings study from 2022.
- Disrupt This A lot of people believe Amazon disrupted publishing. It didn't.
- Polly Wanna Cracker Parrots don't buy crackers. Neither do most of your followers.
- A Rising Tide What can we do about author earnings?
- Climbing the Long Tale: Stage 1 A blue print for moving up the earnings curve.
- Climbing the Long Tale: Stage 2 Going from hobby to vocation. How far do you want to go?
- Face To Your Audience If you want readers, stop writing to writers.
- A Few Notes on Discoverability Stop trying to get your book discovered.
- Mango At the Hardware Store Why SEO doesn't matter if you're optimizing the wrong search.
- Networked Economy We have the world at our fingertips and allies around the globe.
- Publishing: A Glossary You keep using that word. I do not think it means what you think it means.
- Art of the Schmooze Hate to mix and mingle? Try these simple tips to smooth your schmooze.